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This web site states the following, "YOU INVEST your flexible investment." We noticed that the web page also said " Simple, transparent, flexible this is what our new investment concept looks like." It also said " Your needs come first our experts take care of the specifics. Your personal goals are our top-priority. Private or corporate investment, capital formation or a pension, from conservative to dynamic YOU INVEST has the solution that will suit you. YOU INVEST is as flexible as life. You are looking for the optimal solution to your needs? Erste Bank der oesterreichischen." The header had youinvest invest as the highest ranking optimized keyword.